The WiHTL Collaboration Community

"WiHTL has become a sanctuary for business leaders in HTL who want access to deep insight, pragmatism and humanity."

Oliver Purnell, MD at Q5

Code of Conduct for Executive Search companies

In 2020, we launched the Code of Conduct for Executive Search and Recruitment firms operating in the Hospitality, Travel and Leisure industry together with an accreditation process that acknowledges those Executive Search and Recruitment companies who are at the forefront of helping companies across HTL to enhance their gender, race and ethnic diversity and create diverse and inclusive organisations.

We specifically acknowledge those firms with a strong track record in the promotion of gender and ethnic diversity in the HTL sector as well as welcome firms who are committed to do so. The criteria for accreditation under the Code can be requested from

The WiHTL Advisory Board is responsible for determining which firms are deemed to have met them. Accreditation will be reassessed on an annual basis.

"In order for us to see true diversity across our industry, it’s essential we examine recruitment processes and entry points into organisations to ensure any bias is removed. As many employers work with Executive Search and Recruitment companies in order to fill key roles, the Voluntary Code of Conduct provides the hospitality, travel and leisure industry with a much needed, reliable list of trusted firms to work with."

Tea Colaianni, Founder & Chair, WiHTL

We are pleased to announce that the following recruitment firms have been accredited in 2020

WiHTL Workstreams - By the Industry, for the Industry

The first ever cross-industry returners programme that helps make the transition back to work easier and a success - Comeback to HTL is part of WiHTL an industry wide initiative aiming to rally the whole industry around the key objectives of making the sector attractive to returners by fostering a culture of inclusivity, supporting more flexible working practices and resulting in greater diversity in leadership positions.

For more information, please visit

This work stream has created a framework and tools for a cross industry mentoring programme at middle management level and support the progression of more women to the Executive level.

Data, Metrics & Measurements

The remit of this work stream is to assess the data underpinning the diversity challenges within HTL organisations, specifically defining useful data around talent pools and pipelines and defining a dashboard of metrics that will generate relevant insight. Related to this are also measures of success, including how an organisation can use the data already generated by relevant governance requirements to move the dial forward.

Race & Ethnicity

The remit of this work is to raise awareness around race and ethnicity, bringing it to the forefront of the diversity and inclusion agenda within the HTL industry. This workstream's key aim is to seek clarity on where the industry currently stands, analyse the challenges and give practical ideas on how to implement solutions to the race and ethnicity gap.

Best Practice

In addition to producing tangible solutions, this work stream is focused on creating the building blocks for best practice to engage a wider audience than solely HR. The breadth and depth of the knowledge and research shared by the Group has created the foundations of tools and resources that will benefit a wide range of HTL companies.